Menu
Twitter brings the data back home by acquiring Gnip

Twitter brings the data back home by acquiring Gnip

Twitter is acquiring longtime data analysis provider Gnip

Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.

Boulder, Colorado-based Gnip has been analyzing the so-called "firehose" of about 500 million daily tweets and delivering information to a range of businesses for uses in marketing, business intelligence and the like. Gnip says it has delivered more than 2.3 trillion tweets to its customers in 42 countries.

Now Twitter is bringing Gnip in-house, in a move that could give a healthy boost to the company's data licensing business. Terms of the deal weren't disclosed.

"We want to make our data even more accessible, and the best way to do that is to work directly with our customers to get a better understanding of their needs," Twitter said in its announcement.

"We believe Gnip has only begun to scratch the surface," the company said.

With Gnip under its roof, Twitter said it plans to offer more sophisticated data sets and better data enrichments. Twitter also said it would be further extending its data platform through Gnip and its existing APIs (application programming interfaces).

"Combining forces with Twitter allows us to go much faster and much deeper," Gnip said in its own announcement.

Data licensing is a small but important business for Twitter, which makes most of its revenue through advertising. For the six months ended June 30, 2013, Twitter generated roughly US$32 million by licensing its data to third parties, out of total sales of roughly $254 million. With Gnip, Twitter could grow its data licensing further, by making more compelling data available to more customers.

The deal also eliminates the risk that Gnip might be acquired by someone else. Topsy, another social media analytics company with deep access to Twitter, was purchased by Apple last year.

Other Twitter data partners include DataSift and Dataminr.

Separately, it was revealed on Tuesday that Twitter was hiring Daniel Graf, a former Google executive working on Google Maps, to become Twitter's new VP of consumer products. The move could help Twitter jump-start its stalled user growth and broaden the service's mainstream appeal.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags analyticsInternet-based applications and servicessocial networkingtwittersocial mediainternetGnip

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments