Menu
Google, Apple, Facebook get Greenpeace Cloud tick, and AWS branded among the dirtiest

Google, Apple, Facebook get Greenpeace Cloud tick, and AWS branded among the dirtiest

Commitment to 100 per cent renewably-powered platform are creating the ‘Green Internet’, but many are far behind leaders

Greenpeace has marked Google, Apple, and Facebook as the cleanest datacentre operators for transparency, policy, efficiency, and advocacy in its most recent Clicking Clean report, published this month.

Source: Greenpeace. Click to enlarge.
Source: Greenpeace. Click to enlarge.

Google received a B rating for transparency, B for policy, B for efficiency, and A for advocacy. Apple earned A, A, B, and A, while Facebook managed A, A, A, and B for the same categories. The three companies, alongside Box, Rackspace, and Salesforce, have committed to powering datacentres with 100 per cent renewable energy.

Greenpeace’s scorecard lists Apple as having already reached a 100 per cent clean energy index, while Google is split; 48 per cent sits within the clean energy index, 13 per cent in natural gas, and 22 and 15 per cent in coal and nuclear energy, respectively. Facebook is divided 49, seven, 25 and 16 per cent along the same categories.

Meanwhile, Greenpeace places Amazon Web Services (AWS) among the “dirtiest and least transparent companies in the sector.” AWS has zero reporting of its energy or environmental footprint. Twitter falls under the same bracket.

Source: Greenpeace
Source: Greenpeace

Greenpeace said that since its last report, How Clean is Your Cloud?, published in April 2012, leading datacentre operators have moved towards improving energy efficiency, particularly from those which committed to build a 100 per cent renewably-powered platform.

At the same time, though, “despite the leadership and innovation demonstrated by green Internet pioneers, other companies lag far behind, with little sense of urgency, choosing to paper over their growing dirty energy footprints with status quo solutions.”

According to Greenpeace, the growth of Cloud services would rank it as the sixth highest electricity consumer if compared beside countries. This is expected to increase by more than 60 per cent by 2020 as the (currently-estimated) 2.5 billion Internet population increases steadily.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags datacentreAmazon Web ServicesAWSCloudtwitterBoxGreenpeaceFacebooksalesforceAppleGoogle

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments