Menu
Not Internet of Things but Internet of You: Jawbone

Not Internet of Things but Internet of You: Jawbone

Audio technology company taps into Big Data with its wearable technology

Instead of talking about the Internet of Things, Jawbone feels the discussion should instead be the Internet of You.

EMEA channel and partner development head, Jorgen Nordin, points out the devices would not be useful without the people wearing them.

“Wearable products talk to each other and have the potential to make it easier to navigate the Internet of Things,” he said.

Nordin said the Internet of Things can be used to make people's surroundings more personalised.

One possible mplementation he highlights is in a house, where it knows who you are based on the wearable device being worn.

The house would then set itself to user preferences, such as lighting, music, and thermostat.

Motivation factor

Jawbone, an audio technology company headquartered in San Francisco, has been activate in the connected devices space for close to a decade.

Its latest product, the Up24 wrist band, gathers data from the background, such as movements and sleep, and uploads it into the Cloud.

The data is then crunched at a datacentre and Jawbone uses it to send actionable information to users.

“People always have intentions to live healthier, but the gap between the intention and action is big,” Nordin said.

To get users from their intention to action, Up24 provides insights into how the users are living.

“Small nudges and suggestions are there to push you in the right direction,” Nordin said.

Mining the data

Products such as Up24 means Jawbone is gathering a lot of data from users.

The company has already recorded more than six billion steps, 60 million nights of sleep, and 10 million user interactions with partner app that connect with the Up24 platform.

Nordin said the company also has a data science team that is working very closely with all of the data.

“We hired the head of data from LinkedIn, and she has hired five PhDs in data science,” he said.

This team is responsible for looking at correlations in the data, as well as how it can be fed back to the end user in an understandable and actionable way.

The original Up devices brought in data from the US, though Nordin said the global launch of Up24 will bring data from a global demographic to show country specific trends.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet of Thingsbig dataJawbone Up24

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments