Menu
Rdio acquires music streaming service in India

Rdio acquires music streaming service in India

Rdio will launch in India later this year

Rdio digital music service is acquiring a shuttered music streaming service company in India in a bid to get into the local market, which loves music but is not always willing to pay for it.

The San Francisco, California, company hopes to take advantage of Dhingana's catalog of over 1 million songs in 42 languages and in Indian genres, and extend the user base to cover India's large number of smartphone users.

Dhingana's founders Snehal Shinde and Swapnil Shinde will be joining Rdio's executive team to focus on its expansion in India as well as other emerging markets, Rdio said.

The financial details of the transaction were not disclosed.

Rdio India is scheduled to launch later this year, the company said Friday.

Dhingana shut down its operations in February reportedly after a large Indian music label refused to renew its contract with the company. Its website still stated early Friday that "alas, all good things must come to an end."

Besides facing strong local competition, Rdio in India will be up against rampant piracy in the country.

The International Federation of the Phonographic Industry (IFPI) estimated in a 2013 report that 54 percent of Internet users in India access unlicensed services on a monthly basis in the country. That offers a large potential market, if the users can be migrated to licensed services, the recording industry organization said.

The report described India as a "vibrant market" with more than 500 music labels releasing music in over 20 languages.

Launched in August 2010, Rdio was founded by Janus Friis, a co-founder of Skype. It expanded into 20 new countries in December, taking the total to 51. The company claimed in December that 57 percent of its monthly active users came from outside the U.S., up from 30 per cent at the start of the year. It offers both a paid and a limited advertisement-based service.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesDhinganaInternet-based applications and servicesMusic and audioRdiointernetMergers and acquisitions

Slideshows

Meet the leading HP partners in New Zealand...

Meet the leading HP partners in New Zealand...

HP has recognised its top performing partners in New Zealand at the second annual 2016 HP Partner Awards, held at a glittering bash in Auckland. The HP Partner Awards recognises and celebrates excellence, growth, consistency and engagement of its top partners. This year also saw the addition of several new categories, resulting in 11 companies winning across 11 award categories.

Meet the leading HP partners in New Zealand...
Channel comes together as Ingram Micro Showcase hits Auckland

Channel comes together as Ingram Micro Showcase hits Auckland

Ingram Micro outlined its core focuses for 2017 at Showcase in Auckland, bringing together the channel for a day of engaging keynotes, compelling breakout sessions and new technologies.

Channel comes together as Ingram Micro Showcase hits Auckland
Show Comments