Menu
Chinese search engine with links to state press goes online

Chinese search engine with links to state press goes online

Two of China's state press groups have previously struggled in the nation's search market

The landing page for China Search.

The landing page for China Search.

After previously struggling to crack the nation's search market, China's state press appears to be giving it another go with a revamped search engine.

A beta version of the site, China Search, went live on March 1. Details about its exact aims are scant, but the site has replaced two search engines originally developed by China's Xinhua News Agency and the People's Daily.

The state-controlled Xinhua and the People's Daily came out with their own search platforms, in 2011 and in 2010 respectively, but neither had managed to gain much influence in China's competitive Internet landscape. The market shares for both sites had been below 1 percent, not even registering on the search rankings at analytics site CNZZ.com.

The new search engine won't have an easy time attracting users. Baidu has long reigned as China's top search engine, with a 60 percent share, according to CNZZ.com. In addition, other more established Chinese Internet firms are competing in the space. Qihoo 360, a security vendor, has its own search engine which now has a 25 percent share.

Rivals including Microsoft also hope to expand their presence in China's search market. The U.S. software giant said in January the company is investing more resources behind its local version of Bing.

Google, which has a 1 percent share in China, in 2010 shut down its local search engine after repeated clashes with authorities over censorship.

The two former search engines, Xinhua's Panguso.com and the People's Daily's Jike.com now automatically redirect to China Search. Phone calls to the company behind the new site were not answered on Tuesday, but the firm is registered under the name of Zhou Xisheng, deputy chief of Xinhua.

Already, both the online versions of Xinhua and the People's Daily rank among the 15 most popular sites in China, according to Alexa.com. But most of the nation's online queries still go through Chinese search giant Baidu, which has its own news portal page.

So far the new search engine hasn't been promoted much, and Chinese Internet users have posted mixed reactions to it. On social networking site Sina Weibo, some insist users support China's homegrown technology, while others complain the site is a waste of money.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags governmentinternetsearch enginesChina Search

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments