Menu
American UC vendor brings legacy Nortel proposition to Australia

American UC vendor brings legacy Nortel proposition to Australia

Looking to win over customers with legacy support for Nortel handsets

Texas-headquartered unified communications (UC) platform, E-MetroTel, has opened shop in Australia with a Nortel compatible proposition at the heart of its go-to-market strategy.

E-MetroTel was founded in 2009 by former Nortel systems and software engineers after the telecommunications and networking company went under.

Its platform, UCx, utilises a unified architecture suited for Avaya, Aastra, NEC and Cisco enterprise customers (with 10 to 1000 employees) looking to integrate to new communications applications while preserving existing telephony environments.

According to E-MetroTel Australia managing director, Dermot Cox, the UCx’s differentiator is its ability to “support legacy Nortel BCM and CS1000 customers that have Nortel digital and IP handsets” by recycling them onto the UCx platform without degrading the customer experience.

“We have developed our technology to support the customer experience, like screen appearance and ring cadence when the core platform is changed to a UCx,” Cox said.

“Reuse of Nortel phones can save firms significant capital outlay. It means they can protect their current investment, adopt UC capabilities when they need, and migrate to all IP when it makes sense.”

As a new player in the local market, E-MetroTel is looking to recruit resellers with two to four technicians in order to build more intimate and direct relationships.

Cox said the vendor prefers to ship directly rather than through distribution.

Having established a footprint in Canada and the UK, E-MetroTel expanded into Australia as it saw the opportunity to leverage Cox’s experience.

“I was involved in a contract with Commander NT back then which caused Nortel to really ramp up its enterprise resources in Australia,” Cox said.

“When we won the contract with Telstra to introduce a small business system, known locally as Commander NT, we made it into the big time.”

In addition to running E-MetroTel’s sales and channel operations locally, Cox said he aims to move into the New Zealand market within six months.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags unified communicationsnortelE-MetroTelexpansionUCmigration

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments