Menu
Asnet becomes Optinet

Asnet becomes Optinet

Along with the name change, Optinet has moved its head office from Wellington to Auckland.

Network systems integrator Asnet has changed its name to Optinet.

The name change was driven by some confusion in the market when its one-time subsidiary Asnet Technologies was sold and now operates independently.

Optinet general manager Craig Burston says Asnet Technologies was originally established as a video conferencing specialist division, selling the Polycom brand. But it was sold in 2011.

“Since then, our customers and others have been confused about the two Asnets,” he says.

The original Asnet was founded early in the 1990s when Steve Harrington took on the Ascom-Timeplex agency after the multinational exited New Zealand. The company has subsequently added a range of network products, the latest being Juniper, which it expects will allow its bigger customers, such as telcos, to differentiate themselves more aggressively against the almost standard Cisco offerings.

“Our strategy is to be the support partner, as we do with a range of the products we represent,” Burston says. “Sometimes you can break directly into a market segment but the fastest way in is to augment someone who already has a customer. It’s important, however, that we also retain a direct sales capability.”

Burston’s focus has been on building a stable team of network engineers, with multiple skills so they can cover each other at different customer sites. “In the past, we’d hire young engineers, train them up, but then they would move on. It’s much better now.”

He is also focusing on the small to medium enterprise market. “A lot of resellers have touch points, such as single sales of products, but they can’t handle more complex areas. We can provide that level of support for complex networks.”

The network, he says, is the critical part of “where we are all going, particularly with the growth of virtualisation and the cloud. If you have a network, you need to deal with a specialist.”

Along with the name change, Optinet has moved its head office from Wellington to Auckland.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags OptinetAsnetNetworking

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments