Menu
Wynyard Group appoints new partner sales director

Wynyard Group appoints new partner sales director

Wynyard Group MD Craig Richardson said the company has commenced investment in a partner program.

Wynyard Group has appointed Caroline Cull as partner sales director, a new role created to accelerate sales through partner distribution channels.

Cull has over 20 years’ experience managing and establishing partner relationships and achieving revenue growth for global technology organisations, including Hewlett-Packard, Sun Microsystems, Microsoft and SAS Institute.

Cull joins Wynyard’s London-based team from SAS where she developed and drove the alliances strategy and sales plan with Capgemini and Hewlett-Packard, and managed relationships with large channel partners such as EMC and Oracle.

Wynyard Group MD Craig Richardson said the company was entering the next stage of its growth plan and has commenced investment in a partner program.

“We hadn’t planned on sales from partner channels this year. To date we have focused on direct sales so we could tightly manage the Wynyard customer experience and our regional expansion plan.

"Over recent months however, the level of inbound demand from high quality technology partners and systems integrators has increased and we feel the time is right to open up that distribution channel.”

“A successful partner program will increase sales volume through technology partners and deal value through systems integrators by expanding our sales reach and scalability without significantly increasing our staff numbers and cost base.

"We want to ensure Wynyard becomes the partner of choice for leading systems integrators and selected specialist technology partners," added Richardson.

Richardson said Cull brings an extensive network of contacts and strong history of sales success through partner alliances.

Read more: Wynyard opens APAC operation centre in Sydney

“We are delighted to welcome Caroline to the Wynyard team. Her industry experience and strong networks will add immediate value as we continue to execute our growth plan and expand our customer base through new channels.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Wynyard Groupappointmentnew partner programmecraig richardsoncaroline cullpartner sales directorWynyard

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments