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Phil Schiller up again in next round of Apple-Samsung battle

Phil Schiller up again in next round of Apple-Samsung battle

The Apple executive is one of a handful of people Samsung said it will call to the court

The U.S. District Court in San Jose on November 14, 2013

The U.S. District Court in San Jose on November 14, 2013

Apple marketing chief Phil Schiller is among the witnesses that lawyers for Samsung plan to call when the two companies return to court in California in late March.

Schiller was the highest-profile witness to take the stand during the first jury trial in the patent infringement case between the two companies in August 2012 and a partial retrial that last November.

In March, the two companies are due back in court for the next round of their battle. It's a different case involving different phones, but covers much the same ground: allegations of patent infringement by Apple against Samsung for elements of its smartphone design.

"Mr. Schiller will be called to testify regarding design, development, promotion, marketing, advertising, consumer demand for, and sales of the iPhone, iPad, iPod, and other Apple products, including the features accused of infringing the Samsung feature patents, the smartphone and tablet markets, the Apple brand and Apple's marketing and advertising efforts," Samsung said in a filing Thursday with the U.S. District Court for the Northern District of California.

In addition to nine expert witnesses, Samsung's lawyers said they plan to call Hiroshi Lockheimer, a vice president of Android engineering at Google, and Todd Pendleton, the marketing chief for Samsung's U.S. telecoms division. Among the people Samsung said it "might" call is Greg Joswiak, Apple's vice president of iPhone & iOS product marketing.

Schiller also appears on Apple's witness list, which was also filed with the court Thursday.

Other Apple staff the company said it expects to present include Tony Blevins, Apple's vice president of procurement; Gregory Christie, the company's vice president of human interface, and Bruce Watrous, the company's chief IP lawyer. It said it might call Scott Forstall, who was Apple's senior vice president of iOS Software until late 2012.

Both lists could get pared down before the trial begins. Judge Lucy Koh has imposed a time limit of one-and-a-half hours of opening statements and 25 hours of evidence for each side.

The case is 12-630, Apple v. Samsung, in the U.S. District Court for the Northern District of California in San Jose.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

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Tags consumer electronicsintellectual propertysmartphonespatentSamsung ElectronicsCivil lawsuitsiPhonelegalAndroidApple

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