Menu
Apple to continue reliance on Imagination for mobile graphics

Apple to continue reliance on Imagination for mobile graphics

Apple, Imagination Technologies extend their licensing agreement

Apple will continue relying on chip designer Imagination Technologies for multimedia rendering technologies in iPhones and iPads.

Imagination, which designs graphics cores, Thursday announced an extension of a multiyear licensing deal with Apple, which will give the device maker access to Imagination's graphics and video intellectual property. Apple will be able to tweak the graphics cores to fit in its A-series chips used in its mobile devices.

An Imagination spokeswoman declined to provide further details of the extension.

Apple has continuously boasted about its strong graphics capabilities in the iPhone and iPad via its chips, mostly at the expense of Nvidia. Like Imagination, Nvidia earlier this year announced it would license its graphics core designs to companies.

Apple is an investor in Imagination, which may have triggered the extension, said Jim McGregor, principal analyst at Tirias Research.

Graphics technology can also be difficult to develop, so the extension could be a sign that Apple prefers to rely on outside technology though the company has internal graphics chip experts, McGregor said.

Imagination's PowerVR graphics cores have been used in chips from Apple, Samsung, Intel and others. ARM also offers the Mali graphics core designs, while Qualcomm uses the Adreno graphics core in Snapdragon chips.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags AppleImagination TechnologiesComponentsprocessors

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments