Menu
Once skyrocketing tablet sales growth sees a slowdown

Once skyrocketing tablet sales growth sees a slowdown

Market-research firm IDC says that tablet shipments grew 28.2 per cent in the fourth quarter of 2013.

A pile of tablets

A pile of tablets

Don't dismiss tablets as a fad. But those days of skyrocketing sales may be coming to an end, according to figures from IDC.

The market research firm (whose parent company, IDG, owns PCWorld) found that worldwide tablet shipments grew by 28.2 per cent year-over-year in the fourth quarter of 2013, reaching 76.9 million units. While tablet sales are still growing, the rate of growth was much slower than in the 2012 holiday quarter, when shipments increased by 75.3 per cent year-over-year.

Nearly every top tablet vendor was hit by this trend, including frontrunner Apple, whose year-over-year growth was 13.5 per cent, compared to 48.1 per cent in 2012. Although the iPad has been a huge hit for Apple, the new iPad Air and iPad mini with Retina display haven't stopped the slowdown in growth that's been happening for months.

Amazon, meanwhile, saw small a decline in shipments according to IDC's estimates, from 5.9 million units in 2012's fourth quarter to 5.8 million units for the same three-month period in 2013. (Amazon, which does not publish specific sales figures, boasted of "record-setting" Cyber Monday sales for Kindle devices, including e-readers. In previous years the company bragged about the entire holiday weekend, if you want to indulge in a bit of tea-leaf reading.) The retailer still snagged third place in overall tablet shipments, but was far behind the 14.5 million shipments of second-place Samsung.

Rounding out the top five was Asus, with 3.9 million shipments--no doubt buoyed by Google's second-generation Nexus 7--and Lenovo, whose 3.4 million shipments marked a 325 percent year-over-year improvement. Lenovo's "access to the Chinese whitebox manufacturing infrastructure" propelled to company to its first top-five appearance, IDC says.

What's behind the overall slowdown in tablet growth? IDC says it's a simple matter of saturation, particularly in mature markets such as the United States. Stronger growth in emerging markets were not enough to offset the end of explosive tablet growth elsewhere.

Meanwhile, the traditional PC saw its worst sales decline in history last year, but there are signs that the drop in sales will level off. With IDC reporting 82.2 million PC shipments last quarter, it may be a little while longer before tablets take over.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags amazonAppleIDCKindle Fire HDhardware systemstabletsLenovoiPad

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments