Software firm Interactive Intelligence has named Sydney-based Carl Price as new Marketing manager for Australia, New Zealand and the Pacific.
According to a company statement, price will be responsible for increasing brand awareness, supporting sales lead management, managing partner and alliance marketing and working closely with the company’s new professional services team to strengthen overall customer experience management.
Price was previously inbound sales and analytics director for Australia and New Zealand at IQPC, a global media and events company specialising in B2B conferences and seminars.
He also worked in the UK as head of marketing at GovNet Communications, where he developed and executed marketing and sales strategies for the organisation’s conference and training divisions.
During this time, he relaunched the UK Government ICT online portal, from analysis and evaluation until product to market.
Brendan Maree, Vice President, Japan, Australia and New Zealand, Interactive Intelligence, said Price was an accomplished senior marketer with a passion for creating and executing sales focused marketing strategies.
“We look forward to the positive impact his skills and experience will bring in ensuring that Interactive Intelligence continues to meet its vision as the contact centre’s industry trusted advisor and the industry’s top vendor for customer excellence recognition,” he said.