Menu
Organisations overlook future growth with networking monitoring: Paessler AG

Organisations overlook future growth with networking monitoring: Paessler AG

Networking vendor relies on channel partners to educated businesses on the right networking monitoring setup

One common mistake organisations make with networking monitoring is that they do not consider future growth, according to Paessler AG.

A/NZ channel manager at the networking vendor, Andrew Timms, said a solution may be bought to address a specific task, forgetting that other priorities may be added in the future.

When the organisations return to the vendor or reseller they originally purchased it from, Timms said it can cost three times the original cost to add a service to the existing setup.

“A lot of the time they do not get correctly implemented, they sit there and stagnate for a year or two without anyone using them, with alerts coming through that people are not interested in so they ignore them,” he said.

Partners as educators

Paessler AG tries to overcome the foresight challenge by being “all inclusive,” and Timms said this is made possible by being one of the few companies that specialises in network monitoring.

Timms adds that that the vendor has been doing a lot of work in educating its partners about the requirements of the networking monitoring market, as well as how to approach it.

In also consists of resellers educating the customers themselves, who may have made mistakes in the past with similar types of installations.

“They often don’t know what is possible, and are amazed at what they can monitor,” Timms said.

An organisation may start of with a small installation, but Timms said some return to get more once they realise all the different other abilities of the setup.

“We can help them understand what the future requirements are, make sure they have everything they need to move forward, and avoid making a mistake,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Networkingsecuritychannel partner

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments