Menu
Cover story: Steve Jobs and the first issue of Macworld

Cover story: Steve Jobs and the first issue of Macworld

Flashback to a phenomenal event

Cover story: Steve Jobs and the first issue of Macworld

Cover story: Steve Jobs and the first issue of Macworld

A few weeks after Steve Jobs posed for the cover of the first issue of Macworld, he changed his mind. He didn't want to be on the cover anymore.

So David Bunnell, the founder of Macworld, used one of the oldest tricks in publishing: He lied.

"This is one of the highlights of my career," said Bunnell, who told the story to a crowd attending the Mac 30th Celebration last Saturday night at the Flint Center (the site of the original Macintosh introduction) in Cupertino. "I said, Steve, it's too late, the magazine is off to the printer, it's on the presses as we talk. There's nothing we can do about it." In truth, the entire issue hadn't yet shipped to the printer.

The Mac isn't the only thing that turned 30 last week. Macworld turned 30 too, having been released the same day the Mac came to market. "On the day that Steve introduced the Macintosh, we were [at the Flint Center] passing it out," said Bunnell. "It was really a phenomenal event."

Jobs initially didn't want to be on the cover of the first issue of the magazine. "Getting this photo done was a major undertaking," said Bunnell. It took some convincing by Bunnell and other Macworld staffers before Jobs finally relented. "How could we have this incredible magazine come out the very day the Macintosh comes out and not have Steve Jobs on the cover? It's unthinkable."

Jobs stressed that he didn't have time for a photo shoot, so preparations were made beforehand to help the shoot happen as quickly as possible. According to Bunnell, a stand-in was used to properly adjust the lighting, props, and camera settings. That way, when Jobs arrived, he could simply stand in place, take some photos, and leave.

Of course, when Jobs arrived for the shoot, he immediately disliked what he saw. "The first thing he did was look at these screens," said Bunnell, "and he didn't like what was on the screens." This set off a scramble to change the screens as quickly as possible.

Then when it can time to shoot, Jobs shouted to photographer Will Mosgrove, "Look, take a picture of this!" and Jobs held out his middle finger. Jobs continued by saying to Mosgrove, "Are you one of those photographers that takes a whole bunch of pictures and hopes that one of them turns out okay?"

Eventually, Bunnell got his photo. It was the one and only time Jobs ever posed for a cover of Macworld. Other Macworld covers featuring Jobs used licensed photos.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags MacApplesteve jobsMacsFlintmacworldbusiness management

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments