Menu
Rapid evolution of IT makes industry forecasting difficult: Citrix

Rapid evolution of IT makes industry forecasting difficult: Citrix

Cloud and virtualisation vendor expects organisations to adopt new disciplines to deal with industry change

The rate of change in the IT industry continues to surprise those involved in it, to the point where Citrix said it is hard to guess what will happen next.

Strategy and communications director at the Cloud and virtualisation vendor, Andrew Dent, characterises the present state of the IT industry as the “age of surprise.”

“We have entered what we call an age where it becomes very difficult to anticipate what will happen next,” he said.

In order to thrive in this age, Dent said organisations need to “develop disciplines” to speedily adjust to this evolution.

That includes harnessing relationships with customers and employees, mining and extracting value from information, think deeply about the design of products, and automating the provisioning of IT systems.

Changing times

As for how Citrix fits into this ever changing IT landscape, Dent said the approach is a continuation of what the vendor has done over the last five years.

“We have helped drive the industry transaction from the PC to the Cloud era,” he said.

Having already experienced significant momentum to this point, Dent said the pace of this transition will only increase in the coming months as the “world moves onto the Cloud.”

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags CitrixCloudvirtualisation

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments