Menu
These key phrases will help your Kickstarter get funded

These key phrases will help your Kickstarter get funded

Words are powerful, particularly on the Internet, and a pair of researchers from Georgia Tech say that they've identified the ones that can either push a Kickstarter campaign over the top or doom it to unsuccessful obscurity.

The research, performed by assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra, was inspired by the success of well-known smartwatch project Pebble and the failure of Ninja Baseball, a video game that attracted some media buzz in 2011 but only raised $3,796 of its $10,000 goal.

+ ALSO ON NETWORK WORLD: Microsoft Hyper-V bangs away at VMware's popularity | Court strikes down net neutrality: What's next? +

The analysis examined the language used in 45,000 Kickstarter projects, controlling for outside factors like social media and video. More than 100 phrases were found to have at least some predictive relevance for either successful or failed funding.

What's more, there were distinct categories of successful Kickstarter phrase, according to Gilbert.

"For example, those campaigns that follow the concept of reciprocity that is, offer a gift in return for a pledge and the perceptions of social participation and authority, generated the greatest amount of funding," he said in a statement.

Thus, phrases like "also receive two" tended to be strong predictors of success, as did forward-looking, socially active, and confident language like "your continued," "mention your" and "we can afford."

Mitra says that the rationales behind notably successful and unsuccessful language varied widely.

"We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts all of which are distinguished by the language used in the project description," she says.

Among the strongest predictors of unsuccessful Kickstarters were phrases like "trusting," "not been able," "even a dollar" and "a blank." Negativity and a lack of confidence, apparently, are poison to a successful campaign.

Moreover, the researchers found, the effects of language on Kickstarter success were strong Gilbert and Mitra estimate that more than 58% of the variability around success is due to linguistic factors.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about data center in Network World's Data Center section.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags PebbleConfiguration / maintenanceMicrosoftKickstarterhardware systemsGeorgia TechData CenterVMware

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments