Menu
These key phrases will help your Kickstarter get funded

These key phrases will help your Kickstarter get funded

Words are powerful, particularly on the Internet, and a pair of researchers from Georgia Tech say that they've identified the ones that can either push a Kickstarter campaign over the top or doom it to unsuccessful obscurity.

The research, performed by assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra, was inspired by the success of well-known smartwatch project Pebble and the failure of Ninja Baseball, a video game that attracted some media buzz in 2011 but only raised $3,796 of its $10,000 goal.

+ ALSO ON NETWORK WORLD: Microsoft Hyper-V bangs away at VMware's popularity | Court strikes down net neutrality: What's next? +

The analysis examined the language used in 45,000 Kickstarter projects, controlling for outside factors like social media and video. More than 100 phrases were found to have at least some predictive relevance for either successful or failed funding.

What's more, there were distinct categories of successful Kickstarter phrase, according to Gilbert.

"For example, those campaigns that follow the concept of reciprocity that is, offer a gift in return for a pledge and the perceptions of social participation and authority, generated the greatest amount of funding," he said in a statement.

Thus, phrases like "also receive two" tended to be strong predictors of success, as did forward-looking, socially active, and confident language like "your continued," "mention your" and "we can afford."

Mitra says that the rationales behind notably successful and unsuccessful language varied widely.

"We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts all of which are distinguished by the language used in the project description," she says.

Among the strongest predictors of unsuccessful Kickstarters were phrases like "trusting," "not been able," "even a dollar" and "a blank." Negativity and a lack of confidence, apparently, are poison to a successful campaign.

Moreover, the researchers found, the effects of language on Kickstarter success were strong Gilbert and Mitra estimate that more than 58% of the variability around success is due to linguistic factors.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about data center in Network World's Data Center section.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags PebbleConfiguration / maintenanceMicrosoftKickstarterhardware systemsGeorgia TechData CenterVMware

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments