Menu
Intel signs tech partnership for 49ers' Silicon Valley stadium

Intel signs tech partnership for 49ers' Silicon Valley stadium

The team will work to include Intel-based gear at Levi's Stadium and Intel will show off products there

An artist's rendition of the planned Intel Plaza at the San Francisco 49ers' new stadium in Santa Clara, California, opening next year.

An artist's rendition of the planned Intel Plaza at the San Francisco 49ers' new stadium in Santa Clara, California, opening next year.

Any Silicon Valley denizens hoping for a name change to the San Francisco 00110001ers may be disappointed, but the 49ers NFL football team is lining up with local legend Intel for a major technology and sponsorship deal at its new stadium in Santa Clara.

The stadium move for the 2014 season will take the 49ers from their 53-year-old Candlestick Park in San Francisco to the world of binary numbers and tech innovation 40 miles to the south. The new Levi's Stadium will be named for a local clothing company but will sit within sight of many of the biggest IT companies in the world.

Intel, which has its Santa Clara headquarters just a few miles away, will be a preferred technology provider for the stadium and plans to offer a "fan experience zone" where visitors can try out new Intel-based products. That zone might even include demonstrations of future technologies from Intel's labs, Intel spokesman Bill Calder said.

The partnership is not exclusive, but the 49ers will make an effort to outfit the 68,500-seat stadium with Intel-based IT gear, which could include Xeon servers, McAfee security software, and other technology including sensors, Calder said. The multiyear deal also includes naming rights for a pedestrian plaza and other ways for Intel to get its name out to football fans. It will take effect in 2014, the year of the stadium's inaugural season.

The 49ers already signed a 10-year deal with Yahoo, based in neighboring Sunnyvale, as their exclusive online sports content, social networking, and photo and video sharing partner. Under that deal, Yahoo Sports Fantasy Football and the Flickr photo and video sharing site will enhance in-stadium entertainment, according to the team.

Sports venues are becoming showcases for technologies to keep fans informed and entertained. In particular, many teams have focused on building high-capacity Wi-Fi networks to support the growing number of mobile devices that fans use in stadiums and arenas. The 49ers reportedly have said their network's Wi-Fi network will be capable of serving all 68,500 fans at the same time.

The company's partnership with the 49ers comes just days after the company announced a deal with Spanish soccer club FC Barcelona. That partnership will include Intel improving the fan experience at the club's 98,787-seat stadium, Camp Nou, and getting its "Intel Inside" logo placed on the inside of players' jerseys, the company said last week.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Componentsprocessorsintelentertainment

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments