Menu
Optimation grows with strong partner relations

Optimation grows with strong partner relations

The company has expanded its business in Australia and made first steps into Asia and North America.

It’s been a year where partner relationships have paid off strongly for Optimation, which has expanded its business in Australia and made first steps into Asia and North America.

In September, Google upgraded its relationship with Optimation, which became a DEP partner, one of only two in New Zealand (the other is Fronde).

“It means their commitment is much greater, in partner management and gives us access to technical and sales support,” says executive chairman Neil Butler. “We’ve built a business plan together for Australasia.”

He says the relationship is particularly strong in geospatial areas. “It’s thought that around 80 per cent of data these days has a geographical aspect. Google maps allows us to provide strong analytics and presentation. We’ve got use cases across all industry sectors.”

That adds up to more than 30 customers in Australia and New Zealand. They include Woolworth, Alliance, Western Power, Suncorp and the Northern Territory government in Australia; TradeMe, Vodafone, 2degrees, Tourism NZ and Auckland, Waikato and Canterbury universities in New Zealand.

Butler says Optimation has formed a tightly focused separate unit, of 10 people, to handle that part of the business.

Google then introduced them to Thoughtweb in Australia, which led to another partnership.

“Thoughtweb offers distributed decision management,” he says. “There are multiple data sources but different people have different requirements. Thoughtweb provides a realtime dashboard that drives the relevant information. This fits perfectly on top of the Google stack.”

The Thoughtweb partnership was finalised in November.

Read more: Education ministry to replace existing STRAS solution

Optimation has also formed partnerships in Asia and the US to provide financial services. “We’re delivering that out of New Zealand,” Butler says.

All this has led to substantial growth for Optimation in 2013. He says full time equivalent staff numbers have grown by more than 20%, despite the challenge is finding a depth of talent.

“We’re forecasting double-digit growth this financial year, and subsequently higher the next year. A lot of that is already booked. (Optimation’s financial year ends on March 31, 2014.)

“The ICT industry is on the upswing and is looking strong as the wider economy improves,” Butler says.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags AsiaGoogleFrondeAustraliathoughtweboptimationPartnerships

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments