Menu
Nokia targets low-end Android competitors with two new Asha smartphones

Nokia targets low-end Android competitors with two new Asha smartphones

The flagship Asha 503 model is available in countries such as France, Italy, the UK and Portugal

The Asha 503 has a 3-inch screen and a 5-megapixel camera.

The Asha 503 has a 3-inch screen and a 5-megapixel camera.

Nokia has started shipping two new low-end touch-screen phones running its own Asha software platform. It hopes they will allow it to compete more effectively with cheap Android-based products.

The Asha 503 is available in countries such as France, Italy, the UK and Portugal. Other countries are expected to follow in the coming weeks. Nokia will announce more specific dates later locally, it said. The main markets for the Asha 502 will be India, the Middle East and Africa.

The Asha 503 3G phone is the new flagship model of the family and will cost US$99 before taxes and subsidies. It has a 5-megapixel camera and a 3-inch screen protected by Corning's Gorilla Glass 2.

The dual-SIM Asha 502 has the same screen size and camera resolution as the 503, but no 3G, which helps make it $10 cheaper.

When Nokia announced the two phones in October it also added the 500 model to the Asha line-up. That device has a 2.8-inch screen and a 2-megapixel camera. It costs $69 before taxes and subsidies and will start shipping before the end of the year.

The three phones all use an updated version of the user interface Nokia announced on the Asha 501 earlier this year.

Users can swipe on the screen to start the camera; long press to access camera settings, and swipe to switch from the image mode to the video mode or vice versa. A key feature in the Asha user interface is Fastlane, which shows recently accessed contacts, social networks and apps. It can now be personalized by users, who can choose what content they want it to show.

Nokia has also updated the Asha 501 with the same features.

Nokia's shareholders last week voted to approve Microsoft's acquisition of the company's Devices & Services business. The deal is expected to close during the first quarter of next year.

What will happen to the Asha family when Microsoft takes over remains to be seen. However, as long as Microsoft can't offer Windows-based phones below $100 without a contract, it makes sense to keep the Asha family because of the growth seen in this segment of the market. But its number one priority should be to bring down the cost of Windows Phones to that level, according to Pete Cunningham , principal analyst at Canalys.

CCS Insight believes that Microsoft will get rid of the non-Lumia part of Nokia's handset business by the end of next year, it wrote in a recent report. But the company will keep much of the Asha handset organization to help drive Windows Phone to lower price points, it said.

Send news tips and comments to mikael_ricknas@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags consumer electronicsMicrosoftsmartphonesNokiaMobile OSesmobile

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments