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Salmat launches Cloud-based feedback aggregator

Salmat launches Cloud-based feedback aggregator

Scalable ‘Listen’ solution designed to unify data from numerous mediums

Integrated digital communications specialist, Salmat Digital, has launched its Listen software which aggregates customer feedback from multiple channels, such as email, IVR, SMS, social media, and QR codes.

In partnership with customer intelligence software vendor, Allegiance, the Cloud-based solution intends to eliminate the challenges associated with understanding customer sentiment communicated via a range of mediums.

“Listen supports the development and implementation of an organisations customer experience strategy, making the execution of multi-channel feedback programs easier,” Salmat Digital chief executive officer (CEO), Peter Anson, said.

“We understand from speaking to our clients that they require solutions to help them navigate through the data overload and quickly deliver insights to keep their business ahead of the competition.”

According to Salmat Digital, the feedback gathered by Listen can be sliced and diced by non-technical users to create actionable insights with ready-to-go reports. The goal is to accelerate a business’ ability to communicate and act on customer insights.

Listen also manages unstructured data, converting information such as customer verbatim comments into clear and actionable insights through a web-based interface.

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