Menu
ZTE prepares to launch a smartwatch next year

ZTE prepares to launch a smartwatch next year

ZTE said it will probably launch the watch in the first quarter next year

ZTE's brand name.

ZTE's brand name.

Chinese handset maker ZTE is planning to launch a smartwatch next year, making it the latest company to throw its hat into this emerging gadget segment.

ZTE said on Monday that it was preparing the device, and pointed to the first quarter as a probable date for its arrival. However, it gave no further details.

The company is better known in its home country of China as a low-price smartphone maker, but ZTE also has its eyes on the U.S. market, and wants to introduce more high-end phones while building up its brand recognition.

ZTE's development of a smartwatch is no surprise, considering that many tech vendors are also coming out with rival devices. Samsung and Sony both have smartwatches on the market, at prices of US$299 and $199, respectively. Apple has also long been rumored to be working on a watch.

The gadgets, however, still have some way to go before they catch on among consumers. Over 30 smartwatches are in development, according to research firm Gartner's count, but the devices have yet to reach mass market appeal.

Current smartwatches are either priced too high, come in bulky designs, or don't offer enough battery life, Gartner said in an October report. Vendors still need to offer a clear message about the advantages of owning a smartwatch.

In the year-end holiday shopping season, Gartner expects consumers to buy tablets over smartwatches. But over time, demand for the devices will grow, especially from health conscious users, the research firm predicted.

In the fitness and health segment, the wearable devices market is projected to reach US$5 billion in revenue by 2016, according to Gartner, and smartwatches will continue to remain "companion" devices to smartphones at least until 2017.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags consumer electronicsAndroidsmartphonesZTE

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments