Xbox One NZ publicity stunt has teeth

Xbox One NZ publicity stunt has teeth

Microsoft lodges first Xbox One to be given away on launch day in shark enclosure

New Zealand will be the first country to get the Xbox One, at midnight on November 21.

Microsoft has placed one console in a waterproof enclosure at the Kelly Tarlton’s SEA LIFE Aquarium in Auckland, surrounded by live sharks. That console will be retrieved and given on launch day to "one lucky fan".

Yes, it's a publicity stunt -- but at least it's a fairly creative one. As far as we're aware, the Xbox in question will not be enhanced in any way by its 10-day stay with the fearsome fish. In fact, if you're the type that derives a great deal of enjoyment from unboxing your new tech toys, you might in fact be slightly disappointed that said Xbox is no longer mint-in-box. That said, it's just been in a slightly different box... one surrounded by sharks.

Microsoft's press release on the matter clarifies that the Xbox One will be retrieved by "professional divers" in time for the launch. The "lucky fan" will not have to test their luck by retrieving the console themselves.

Microsoft launches are usually specified as midnight on a specific date, meaning New Zealand is usually first in line thanks to the international dateline.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Xbox OnegamingMicrosoftXbox


Show Comments