Menu
Moto G may help Motorola gain Web traffic in race with HTC smartphones

Moto G may help Motorola gain Web traffic in race with HTC smartphones

Chitika finds Motorola and HTC nearly tied in October, prior to Moto G's release

Web usage in North America by Motorola smartphone users is closing in on HTC for second place behind Samsung, according to Chitika Insights, which samples millions of online ad impressions to reach its conclusions.

Part of Motorola's recent success is due to the introduction in August of its flagship phone, the 4.7-in. Moto X smartphone, the first Motorola device launched since Google bought the company in 2012. The device initially sold for $200 and a two-year contract for the 16GB version.

The Moto X smartphone is the first phone Motorola released since it was acquired by Google.

Chitika's findings will take on more meaning as Motorola prepares to announce the Moto G on Wednesday. The Moto G is said to be a low-priced version of the Moto X, which only sells in the U.S. The Moto G would have a 4.5-in. display and sell for $250 unlocked, according to various reports, well below the unlocked price of many phones on the market.

Chitika found that the Moto X got 1.8% of Motorola's smartphone Web traffic in October, up from 1.2% about a month earlier. Motorola smartphones comprised 4.1% of all North American smartphone Web traffic by the end of October.

By comparison, HTC had 4.2% of all North American smartphone Web traffic by the end of October, Chitika found.

"With HTC still struggling to find a new hit smartphone in the North American market, combined with Motorola's slate of new product releases [including the Moto G], it is reasonable to assume that Motorola's usage share will likely surpass HTC's share in the near future,"Chitika said in a blog Tuesday. http://chitika.com/insights/2013/motorola-growth-analysis

Samsung is the giant in Android smartphone Web traffic in North America, well ahead of HTC. Chitika found Samsung held a 47.2% share in July, compared to 9.7% for HTC and 9.5% for Motorola at the time.

This article, Moto G may help Motorola gain Web traffic in race with HTC smartphones, was originally published at Computerworld.com.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt's RSS feed. His email address is mhamblen@computerworld.com.

See more by Matt Hamblen on Computerworld.com.

Read more about smartphones in Computerworld's Smartphones Topic Center.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags MotorolaMobile/Wirelesshtcconsumer electronicsGoogleNetworkingwirelesssmartphonesmobile

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments