Menu
Bing, Twitter continue their search party

Bing, Twitter continue their search party

With a new deal between Microsoft and Twitter, tweets will continue to appear in users' search results to provide more context

Bing's home page, as pictured on Nov. 1, 2013.

Bing's home page, as pictured on Nov. 1, 2013.

Microsoft bills its Bing search engine as a social one, and to keep it that way it's renewing a partnership with Twitter to keep tweets appearing in Bing search results, the companies said Friday.

Tweets have been featured prominently in Bing for a few years, as part of Microsoft's effort to incorporate plenty of information from sites like Twitter, Facebook and Klout. With a smaller market share, the search engine is far from beating Google but hopes to attract more users by weaving in more social data.

"Whether it's a politician, celebrity, thought leader or friend, our renewed partnership with Twitter ensures that you have near real-time access to what people are tweeting tailored to what you're searching for," Microsoft said in a brief blog post Friday. It didn't say how long the partnership has been renewed for.

Google is the market leader in search with nearly 67 percent share in the U.S., according to a September comScore ranking. Microsoft was a distant second with roughly 18 percent share, while Yahoo, which uses Bing on the back end, came in third at about 11 percent.

Microsoft gave Bing a makeover of sorts in September. Along with a new look, it created a new results view that merges social posts with factual information about people, places and things.

Competition between Twitter and rivals like Microsoft, Google and Facebook is likely to heat up once the social network goes public on the New York Stock Exchange. But, "we also depend in part on Internet search engines, such as Google, Bing and Yahoo, to drive traffic to our website," Twitter said in its IPO documents.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesMicrosoftsocial networkingtwittersocial mediainternetsearch engines

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments