Menu
The first ad debuts on Instagram, courtesy of Michael Kors

The first ad debuts on Instagram, courtesy of Michael Kors

Female users in the US will see the ad regardless of whether they follow the designer

Instagram's first official ad, from fashion designer Michael Kors.

Instagram's first official ad, from fashion designer Michael Kors.

It's official: Instagram now has ads, and the first one appeared Friday courtesy of fashion designer Michael Kors.

A colorful image of a luxury watch sitting on a table appeared on the photo-sharing app Friday, an Instagram spokesman confirmed. It was shown to women in the U.S., regardless of whether they were following the brand.

Instagram began testing ads last week, but the Michael Kors post is the first branded advertisement to officially run on the service. More ads are on the way, Instagram said, but the company did not specify when or how often.

Facebook bought Instagram last year for roughly US$ 1 billion, when the app had practically zero revenue. Since then Facebook has made significant progress in monetizing its own site on mobile, and Instagram appears to be its next area of focus. The aforementioned ad trial on the app encompassed 10 different companies, Facebook Chief Operating Officer Sheryl Sandberg said earlier this week during the company's third-quarter earnings call.

Ads on Instagram will be labeled as such with the word "Sponsored" in the upper-right corner. By clicking on the "..." in the lower-right corner, users can hide the ad after it appears, and provide feedback to Instagram about what they didn't like about it. This feedback, according to Instagram, will let the app deliver more relevant ads to users.

Friday's ad is a still photograph, but ads will also appear on Instagram in video form. The ads will be designed to fit in naturally with people's feeds, Instagram and Facebook have said. "Ads should fit the format of the product they're part of," Facebook's Sandberg recently said.

Compared to Facebook's 1.19 billion monthly active users, Instagram is small, with 150 million active users, according to Facebook. But the app's popularity is strong, so it could become a lucrative place for ads, if Facebook doesn't drive away users in the process.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags advertisingInternet-based applications and servicessocial networkingmobileMichael Korssocial mediainternetvideoFacebookmobile applicationsInstagram

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments