Menu
More than 40 percent of YouTube traffic is now from mobile

More than 40 percent of YouTube traffic is now from mobile

Smartphones and tablets have contributed to a sharp jump in mobile viewing since 2011

YouTube's mobile app is pictured on October 17, 2013.

YouTube's mobile app is pictured on October 17, 2013.

YouTube's presence on mobile devices has exploded in the past couple of years, Google said on Thursday.

In 2011, just 6 percent of traffic for the Google-owned video service came from mobile devices, but the figure is now 41 percent, CEO Larry Page said on Google's quarterly earnings call.

The trend represents "great progress," Page said on the call. Google and other online firms are all trying to boost the advertising dollars they get from mobile devices, as PC sales decline and people spend more time looking at smaller screens.

"We are closing in on our goal of a beautiful, simple and intuitive experience regardless of your device," Page said in Google's earnings announcement.

The 41 percent figure includes tablets as well as smartphones, a Google spokesman said.

But it's not all roses for Google when it comes to mobile. Also Thursday, the company reported more anemic results from its Motorola handset business, which makes products like the Moto X smartphone. The unit's sales for the quarter dropped by a third to US$1.18 billion.

Google is focusing on marketing and distribution for the Moto X, CFO Patrick Pichette said during the earnings call. The Moto X is the first phone developed since Google bought Motorola Mobility for more than $12 billion last year.

Google reported total sales of $14.89 billion for the period ended Sept. 30, up 12 percent from the same quarter last year.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesGooglesocial networkingmobilesocial mediainternetvideoyoutubemobile applications

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments