Menu
Apple hires CEO of Burberry to run retail operations

Apple hires CEO of Burberry to run retail operations

It's Apple's second executive fashion hire within months

Burberry CEO Angela Ahrendts will become Apple's senior vice president of retail and online stores.

Burberry CEO Angela Ahrendts will become Apple's senior vice president of retail and online stores.

Apple is hiring Burberry CEO Angela Ahrendts to lead its retail business, choosing someone from a fashion brand rather than from a consumer electronics retail chain.

Ahrendts will be joining Apple in a newly created position as senior vice president of retail and online stores. She will be a member of the executive team, reporting directly to CEO Tim Cook, Apple announced on Tuesday.

She will lead the strategic direction, expansion and operation of both Apple retail and online stores. Ahrendts, who also served as president of Donna Karan International, will join the company in the spring, Apple said.

Apple's previous -- and shortlived -- senior vice president of retail was only responsible for the physical stores. In January 2012, the company announced the hiring of John Browett, former CEO of European technology retailer Dixons Retail. He started in April that year, but lasted barely six months. Since then, the retail team has been reporting directly to Cook.

Ahrendts is Apple's second fashion executive hire in the last few months. In July, it recruited Paul Deneve, former CEO of French luxury brand Yves Saint Laurent as vice president for special projects, igniting speculation about possible new product launches including a TV and a smart watch.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesmac laptopshardware systemsiPhonedesktop pcsBurberryiPadMac desktopspersonnelAppleconsumer electronicssmartphonestabletslaptops

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments