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Virident builds up Asia-Pacific presence

Virident builds up Asia-Pacific presence

Lincoln Goldsmith has been brought on board as its APJ channel sales director, specifically focused on A/NZ

Server-side flash storage vendor, Virident, is building up its presence in the Asia-Pacific market hiring Lincoln Goldsmith as its director of channel sales for Asia Pacific and Japan.

Goldsmith is in charge of building up the vendor’s Asia-Pacific presence particularly within Australia and New Zealand.

Prior to joining Virident, Goldsmith worked for CommVault for three years as its A/NZ channel manager and was promoted to director of channels for APJ. He also worked with NetApp in Japan and his father’s business XSI Data Solutions.

In Asia-Pacific, the vendor has five staff and recently launched its Virident Impact Partner (VIP) program in September.

“We believe that the channel is the way to go and we need to leverage their expertise to enable us to grow at the pace that we are. As a company, Virident is growing 300 per cent, and we’re well ahead of the curve in a market that’s growing at 60 per cent,” Goldsmith said.

“Despite the fact we don’t have a large presence in terms of headcount yet, we’ll be adding more resources. More than 100 people have joined the business in the last year.”

The VIP program consists of Member and Elite levels, and involves joint marketing efforts, co-branding, technology training, sales support, deal registration and a loyalty program.

It is also implementing a certification program, Virident Validated, to accredit partner knowledge of PCIe technology.

“As the program builds and grows, we’ll look to our partners to understand what they want from us in order for them to be successful,” he said. “We’re looking to engage very technically competent partners that understand technology and focus on virtual desktop infrastructure and database applications.”

Virident started up about six years ago and is backed by a number of strategic investors including Intel, Cisco and Seagate. It was recently acquired by storage vendor, Western Digital in a deal worth $US685 million.

Its FlashMax product range, which include SSDs can function as server-side memory or long-term storage, and also has related software that can manage SSD storage resources in data centers.

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