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Impact adds Armaggeddon to product arsenal

Impact adds Armaggeddon to product arsenal

Goes on aggressive marketing strategy to pump up the gaming brand in A/NZ

Impact Systems has secured distributor rights in Australia and New Zealand for Armaggeddon gaming products.

Impact managing director, Peter Agamalis, said he first met the vendor through an overseas conference and was caught up in its attractive and appealing products. It engaged in a tendering process for master distribution status in A/NZ.

“We needed to pitch and provide why they should choose us and why we are best suited to the product? We were short listed against another distributor, but we came out on top and selected as a preferred partner,” he said. “Armaggeddon is going to be one of the fastest selling top-tier gaming product in Asia Pacific. It has secured a very strong presence in other parts of Asia such as Singapore and Malaysia and said its product traction was so successful that it felt that it was time to enter the A/NZ market.”

Impact will have access to their full gamut of gaming products which include keyboards, headphones, speakers, power supplies, gaming gloves and so on.

Agamalis said it also appointed Leader Computers in Adelaide and XiT Distribution in Brisbane as sub-distributors for the products.

“The products come with a two-year manufacturers warranty and whilst its one of the more price competitive brands on the market, resellers can still make a decent level of margin,” he said.

“We want to engage value-add resellers to maintain the pricing integrity within the country because from our experience when we’ve been introducing product, the price just gets bastardised. We’re playing our cards cautiously to ensure that doesn’t happen again, particularly with this brand. It will contribute as one of our major product portfolios within the coming months.”

Impact has also taken on an aggressive marketing strategy for Armaggeddon, setting up a dedicated website for resellers, using social media to tout the brand and is also looking to engage in gaming tournaments.

“We’re also looking to sponsor gaming enthusiasts and whatever we can get our hands on to get as much marketing penetration as possible,” he said.

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