Menu
Impact adds Armaggeddon to product arsenal

Impact adds Armaggeddon to product arsenal

Goes on aggressive marketing strategy to pump up the gaming brand in A/NZ

Impact Systems has secured distributor rights in Australia and New Zealand for Armaggeddon gaming products.

Impact managing director, Peter Agamalis, said he first met the vendor through an overseas conference and was caught up in its attractive and appealing products. It engaged in a tendering process for master distribution status in A/NZ.

“We needed to pitch and provide why they should choose us and why we are best suited to the product? We were short listed against another distributor, but we came out on top and selected as a preferred partner,” he said. “Armaggeddon is going to be one of the fastest selling top-tier gaming product in Asia Pacific. It has secured a very strong presence in other parts of Asia such as Singapore and Malaysia and said its product traction was so successful that it felt that it was time to enter the A/NZ market.”

Impact will have access to their full gamut of gaming products which include keyboards, headphones, speakers, power supplies, gaming gloves and so on.

Agamalis said it also appointed Leader Computers in Adelaide and XiT Distribution in Brisbane as sub-distributors for the products.

“The products come with a two-year manufacturers warranty and whilst its one of the more price competitive brands on the market, resellers can still make a decent level of margin,” he said.

“We want to engage value-add resellers to maintain the pricing integrity within the country because from our experience when we’ve been introducing product, the price just gets bastardised. We’re playing our cards cautiously to ensure that doesn’t happen again, particularly with this brand. It will contribute as one of our major product portfolios within the coming months.”

Impact has also taken on an aggressive marketing strategy for Armaggeddon, setting up a dedicated website for resellers, using social media to tout the brand and is also looking to engage in gaming tournaments.

“We’re also looking to sponsor gaming enthusiasts and whatever we can get our hands on to get as much marketing penetration as possible,” he said.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags XiT DistributionImpact Systemsleader computers

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments