Menu
Desktops see growth as mobile markets dip

Desktops see growth as mobile markets dip

Tablets take the biggest hit, as mobile phones and notebooks face a slip

The notebook, tablet, and mobile phone markets have seen decline for two consecutive quarters for the first time in Australia and New Zealand (A/NZ), and while this is not indicative of a saturation point, it could be an indicator of device fatigue and commoditisation, according to analyst firm, IDC.

IDC’s figures indicate a total of 4.77 million units of client devices, including desktops and mobile devices, were shipped in the second quarter of 2013. Tablets took the biggest hit with a 20 per cent QoQ dip (although maintaining 25 per cent YoY growth). Mobile phones (both feature and smartphones) and notebooks suffered less, slipping five and six per cent, respectively.

IDC senior analyst, Amy Cheah, attributes this to the softening of the Australian economy which weighed down on demand particularly for notebooks and tablets. She also said retailers remained heavily stocked with inventory since the fourth quarter of 2012, while the end of the financial year did not spur consumer spending as much as past years.

Acer was the standout vendor in the PC market in 2013 Q2. The vendor gained volume share through heavy discounting of its notebooks in retail, but at the cost of profitability,” Cheah said.

“In the tablet market, demand for non-branded low-cost tablets has gradually waned since peaking last Christmas season. Apple, on the other hand, continues to see its share eroded by Android tablets, particularly from Samsung, and increasingly Windows tablets.”

Interestingly, desktops enjoyed an eight per cent quarter on quarter (QoQ) growth (marking a total 10 per cent drop year on year) on the back of strong vendor push of the all-in-one desktop form factor and a seasonal pick up in the Australian government desktop refresh.

Moving forward, Cheah said hardware vendors will face greater difficulty in finding differentiation, particularly with traditional software vendors, such as Microsoft and Google, moving into the hardware space.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags smartphonehardwareall-in-onedesktopPCiosWindowsAndroidacerApplesamsungTabletGoogleIDCMicrosoftnotebooksoftwareanalyst

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments