Provoke appoints Auckland GM

Brady Cox takes up the role

Provoke has appointed Brady Cox to the role of general manager Auckland.

Cox joins Provoke from the US where he was VP of Global Business Development for Zeacom, a New Zealand company specialising in unified communications. In this role Brady was responsible for establishing Zeacom’s partnership with Microsoft, as well as fostering new relationships with key organisations within the Microsoft partner network.

He replaces Brendon Ford who has been acting GM Auckland for the last 3 years.

The company says this appointment is another step in Provoke's domestic and global expansion.


“Brady brings a range of key skills that we were seeking for this role. His passion for the Microsoft product stack, combined with his drive to create growth and his track record of international success was the ideal blend for what Provoke are wanting to achieve” says Ford. “I’ve got no doubt that Provoke Auckland will go from strength to strength under Brady’s leadership.”


“I’m really excited about joining the team at Provoke. These guys are leading the way with enabling organisations through technology and my focus will be on helping more customers to benefit from what Provoke and Microsoft can do for their business," says Cox.

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"He replaces Brendon Ford who has been ACTING GM Auckland for the last 3 years."

No one is ACTING GM for THREE years. I think the PR person has been watching too many sitcoms on TV!

What happened to Brendon?



Thanks for your comment Anonymous. Like all the Directors of Provoke, Brendon has an active role within the business and is the Chief Operating Officer of Provoke Limited. He will now spend 100% of his time as COO, rather than the split role of GM of Provoke Solutions Auckland Limited combined with his Group role.

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