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Adobe expands cloud offering in ANZ

Adobe expands cloud offering in ANZ

Vendor launches Creative Cloud for teams

A few months after the launch of Creative Cloud for individuals, Adobe has announced the availability of Creative Cloud for teams in Australia and New Zealand, a new membership option to the vendor’s cloud services, which is tailored specifically for small and medium businesses. Through Creative Cloud for teams, businesses can access all Adobe Creative Suite 6 applications, including Acrobat, Adobe Muse, Acrobat XI, Lightroom 4, Edge tools and services. It also offers administrative tools for centralised licence purchase and management, increased storage capacity, and expert services. “Adobe’s transformation to the cloud began with a pilot programme in Australia and New Zealand before being rolled out around the world in 2012,” says Steve Martin, Adobe’s head of channel for Australia and New Zealand. “In just seven months, we’ve seen an incredible take-up globally, with more than one million individuals joining Creative Cloud. Our goal is now to make Creative Cloud the ultimate hub for creative teams, where they can access industry leading tools; store and collaborate across their workplace and ultimately showcase their creations.” “With the availability of the new Creative Cloud offering for teams, we’re making it easier for workgroups to create and collaborate,” adds Martin. Adobe Creative Cloud for teams includes all  the tools available in the individual Creative Cloud membership. Along with desktop tools, online services for publishing and file sharing, and upgrades and feature updates when they are released, Creative Cloud for teams also includes easy management of virtual workgroups, 100GB of cloud storage per user (versus 20GB for the individual Creative Cloud offering), expert support services, centralised administration for the quick and easy deployment of new seats, and centralised billing and efficient license management.

The head of channel says the launch represents new opportunities for resellers in the region to get enabled and talk to their customers about Creative Cloud. “Adobe’s Creative Cloud offering for teams represents a fundamental change for resellers with a new VIP option now available,” Martin says. “The new Adobe Value Incentive Plan (VIP) will allow resellers to develop a stronger relationship with their customers by offering Creative Cloud for teams with no minimum license requirement, easy management, immediate deployment and automatic compliance.” According to Martin, “all of the customers future requirements go through the partner that invited the customer to the portal, creating a stickier relationship with the partner”.

He says licensing is “a real benefit to our partner” and adds that Adobe has made it “very attractive to partners” by offering a 20 percent registration rebate in addition to the margin. “The goal is to bring the vast majority of our customers to the creative cloud.”

The company says momentum is growing in the ANZ region, with deals already being registered. “It’s the future of how customers will purchase Adobe products,” adds Martin, urging partners to get enabled and understand how the programme works.

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